IA03
Personal Business Plan Mission Statement The goal of my business is to improve the lives and bodies of customers through physical therapy and personal training. Business Environment My business will be in the health care industry and will focus mainly on physical therapy and personal training. The health care industry is always growing and the demand is growing even larger now that the baby boomer generation is aging. Economically, changes occur in my industry when there are changes in insurance and government decided health care. People have to choose recovery options based on what they can afford and what insurance and the government is willing to give them. Entrepreneurship and Strategy My business's ideal market is athletes. I hope to practice and train athletes in order to improve their abilities to compete at a high level. In my opinion, the most difficult part of advertising and s...